TTUP wins Best of Show in Print in Lubbock ADDYs

Texas Tech University Press designs garner awards at 2011 Lubbock ADDYs

Among a competitive field of entries from Lubbock-area advertising agencies and in-house communications/marketing teams, Texas Tech University Press won six 2011 ADDY Awards for creative excellence, presented by the Lubbock Advertising Federation on Feb. 5.

The Press garnered Print Best of Show for its Publication Design of One Page at a Time as well as a Judge's Choice for Design, Simplicity and Typography for Horse and Rider. Both books were designed by Tech alumna Kasey McBeath, who has been employed in the Press's design and production department since 2008.

The Press's other 2011 winners were:

SALES PROMOTION, CATALOG
•Silver ADDY: Texas Tech University Press for Fall/Winter 2010 Catalog

COLLATERAL MATERIAL, BOOK DESIGN
•Gold ADDY: Texas Tech University Press for One Page at a Time for Texas Tech University Press
•Gold ADDY: Texas Tech University Press for Horse and Rider for Texas Tech University Press
•Gold ADDY: Texas Tech University Press for As a Farm Woman Thinks for Texas Tech University Press

For more details, see the Lubbock Avalanche-Journal's coverage at